Driving Voter Support for a Progressive Tax Initiative

Client: Confidential (via Revolution Field Strategies)
Location: Statewide – Massachusetts
Campaign Type: Ballot Initiative – Voter Education & Turnout
Services Provided: Door-to-Door Canvassing, Voter Persuasion, Turf Cutting, Data Reporting
Duration: July–November
My Role: Regional Director (while employed at RFS)
Budget: Not disclosed
Target Demographic: Working-class voters, renters, and homeowners earning under $150K/year

 

🎯 Background

Before founding Direct Base Engagement LLC, I served as a Regional Director at Revolution Field Strategies, where I led field operations for the Fair Share ballot initiative. This campaign aimed to pass a progressive tax on million-dollar incomes to fund education and transportation in Massachusetts.

My hands-on leadership in this campaign helped shape the systems, standards, and field methodology that now define DBE’s canvassing model.

 

🏃 My Approach

(While at RFS)

1. Canvasser Recruitment & Training
   I recruited and trained 60 canvassers in under 10 days, eventually managing a team of 100+ across five cities. I led:
    

• Candidate outreach, hiring, and onboarding
   

• Daily coaching on messaging, objections, and voter engagement
   

• Strategic deployment across Boston, Lynn, Peabody, Danvers, and Revere
   

1. Field Quality Control
   I implemented daily performance check-ins, field audits, and turf rewalks to ensure consistency and quality of outreach.
    

2. Data Reporting & Strategy Feedback
   I provided campaign managers with real-time reports on door counts, persuasion rates, and field intelligence—helping refine strategy mid-campaign.
    

 

📊 Results

• 600,000+ doors knocked under my supervision
   

• All assigned regions won with favorable vote margins
   

• Ballot measure passed statewide
   

• Turnout exceeded projections in working-class precincts based on campaign VAN data
   

 

🔑 Takeaways

• I saw firsthand how high-touch field operations outperform digital—especially with older or low-trust voters.
   

• My team’s speed and adaptability were crucial in a compressed election cycle.
   

• Language fluency and cultural alignment made our teams more persuasive in immigrant communities.
   

 

💬 Testimonial

"Brandon delivered results we didn’t think were possible with the time and budget we had. His field team was strategic, professional, and laser-focused on the mission. We’ll be working with them again."
— Steven Reyes-Perez, Project Director, Revolution Field Strategies

 

🧩 Why This Matters for DBE

This experience directly informed how I built Direct Base Engagement LLC. From field operations to quality control, DBE now uses the same proven systems I developed during campaigns like Fair Share—with even more speed, structure, and scalability.