Case Study 3

🗳️ Case Study #3: Susan Crawford Campaign – Wisconsin (2025)

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Fully Remote, Statewide Voter Contact Program Delivered at Scale with Zero Offices

📍 Location: All Counties – Wisconsin (Fully Virtual)
🛠 Role: Training Director (while at RFS)
👥 Target Demographic: All eligible Wisconsin voters
📅 Duration: March–April 2025
🏢 Client: Susan Crawford for Wisconsin (via Revolution Field Strategies)
🎯 Campaign Type: Voter Contact & Persuasion

🎯 Background

In 2025, I served as Training Director for the Susan Crawford for Wisconsin campaign—a statewide virtual canvassing program executed through Revolution Field Strategies. Our goal: launch a high-impact voter contact operation across all 72 counties in Wisconsin, entirely remotely, and do it in under 30 days.

I led the training and activation of over 400 canvassers, while also ensuring all internal managers and leads were fully trained in independent contractor (IC) compliance—keeping the operation fast, legal, and effective.

🏃 My Approach

🖥 Virtual Training & Deployment (via Google Meet)

• Trained 400+ canvassers through live Google Meet sessions
   

• Delivered digital orientation decks, field guides, and self-serve startup kits
   

• Facilitated daily briefings and role-play breakouts to sharpen persuasion and objection handling
   

⚖️ IC Compliance Leadership

• Trained internal staff, regional directors, and leads on independent contractor compliance
   

• Developed protocols for IC-safe coaching and performance tracking
   

• Ensured all field direction followed proper legal boundaries
   

📊 Performance Monitoring & Quality Control

• Led daily kickoff calls to align teams and reinforce messaging
   

• Reviewed contact rates and packet quality daily for ongoing coaching
   

• Maintained consistent oversight to uphold a high standard of execution
   

📈 Final Metrics (Over 30 Days: 3/26–4/25)

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Total

🧠 Canvassers Trained

400+

📦 Packets Completed

2,887

🚪 Doors Knocked

163,064

✅ Quality Rate

93.97%

📈 Doors Goal Completion

97.11%

🗣️ Total Contacts

23,630

🧠 Key Takeaways

• 🚀 Virtual Canvassing at Scale Works: With the right systems and structure, we executed a fully remote campaign that matched the power of traditional field efforts.
   

• 🧾 Compliance Culture Drives Longevity: IC compliance training empowered leadership and protected the campaign from legal exposure.
   

• 🎯 Results Come From Preparation: Over 163,000 doors knocked in 30 days—a direct outcome of effective onboarding, performance coaching, and staff alignment.
   

💬 Testimonial

"Brandon built a training model that made our new canvassers campaign-ready within days. His systems were clear, his coaching was motivational, and his results spoke for themselves."
— Christopher Heyward, National Recruitment Director, Revolution Field Strategies

🔁 From RFS to DBE

The training systems, virtual infrastructure, and compliance practices I led during this campaign are now fully embedded into Direct Base Engagement LLC. Whether remote, hybrid, or in-person, DBE can launch trained, compliant, and high-performing field teams within 14 days—nationwide.

📩 Work With Us

Need to scale your campaign fast—with trained, legally sound canvassers and measurable results?
Let DBE be your go-to partner in field operations.

👉 Reach out: info@directbasellc.com

Let’s Work Together