Case Study 2

Registering Thousands of New Voters Across Wisconsin & Pennsylvania

Client: Planned Parenthood (via Revolution Field Strategies)
Location: Wisconsin (Kenosha, Racine, Milwaukee) + Pennsylvania
Campaign Type: Voter Registration
Services Provided: Office Setup, Canvasser Recruitment, Staff Oversight, Timekeeping & Labor Input, Quality Control, Data Delivery
Duration: March–October 2024
My Role: Project Director & State Operations Director (while at RFS)
Target Demographic: All eligible Wisconsin residents

 

🎯 Background

Before founding Direct Base Engagement LLC, I served as both Project Director and State Operations Director for a major voter registration initiative led by Planned Parenthood through Revolution Field Strategies. My work spanned strategic planning, office launches, hiring, compliance, and day-to-day field operations across the state of Wisconsin—with additional support coordination for Pennsylvania.

This campaign laid the foundation for the operational standards and scalable infrastructure now used at DBE.

 

🏃 My Approach

(While at RFS)

1. Multi-Office Launch & Oversight

I opened and managed four offices across Wisconsin:

• Kenosha
   

• Racine
   

• Two offices in Milwaukee
   

I directly supervised:

• 3 Regional Directors and a field staff of 120+ canvassers
   

• Daily operations and logistical execution
   

• Equipment, scheduling, and compliance readiness across all locations
   

2. Statewide Operations & Labor Management

As State Operations Director, I led:

• Full hiring pipeline — from recruitment to onboarding
   

• Time and labor QC — daily review of hours worked, shift accuracy, and reporting
   

• Payroll prep coordination to ensure clean data for back-end processing
   

• Systematized internal procedures to reduce payroll errors and increase staff retention
   

3. Form Accuracy & Timely Data Delivery

I established and maintained:

• A 90%+ voter registration form completion rate
   

• In-office verification pipelines for every form collected
   

• 
   

• 100% on-time delivery of validated forms to state agencies or client databases
   

 

📊 Results

• Thousands of new voters registered across Wisconsin and Pennsylvania
   

• Four high-volume field offices launched and sustained over 7 months
   

• 90%+ form completion accuracy, among the best-performing campaigns of the cycle
   

• Zero compliance violations or missing documentation
   

• 100% of forms delivered on time, with clean and verified data
   

• 120+ canvassers hired and managed under a structured, performance-driven system
   

 

🧠 Key Takeaways

• State-Level Leadership Was Critical: Managing both strategic direction and back-end systems enabled consistency across all offices and field staff.
   

• Operational Rigor Drives Results: Daily time audits, live QC, and layered oversight protected campaign integrity and ensured accountability.
   

• Scalable Infrastructure Matters: The hiring and payroll systems I implemented are now core to how DBE scales up projects while staying compliant and efficient.
   

 

💬 Testimonial

"Brandon played a dual leadership role on this campaign—running the field at a high level while also ensuring operational accuracy behind the scenes. His offices were consistent, compliant, and high-performing across the board."
— Shayna White, Revolution Field Strategies

 

🧩 How This Powers DBE Today

The infrastructure I built during this campaign—particularly in hiring, labor systems, and statewide office management—formed the backbone of Direct Base Engagement’s model. Today, DBE offers clients the same field-tested execution at scale, backed by the same operational discipline that delivered results for one of the country’s largest civic engagement campaigns.